Your Key to Understanding Success on Social

Your Better Content Playbook: How to Use Tagging to Segment, Measure & Optimize Social Campaigns

Your Better Content Playbook: How to Use Tagging to Segment, Measure & Optimize Social Campaigns

Good content doesn’t have to be good guesswork. There are informed, measurable ways to discover and back up what you create for your audience, so your instincts aren’t doing all the heavy lifting. Join our experts as they show you the power of Tagging and guide you through how to create Your Better Content Playbook.

Free

tagWebinarOn-demandPower UsersIntermediateSocial strategy

Live Q&A with Alterra Mtn. Co, Indiana University, VSSL Agency and Nutanix

Live Q&A with Alterra Mtn. Co, Indiana University, VSSL Agency and Nutanix

A panel of your fellow Sprout customers share how they are navigating these treacherous waters and shifting their strategies.

Free

59 min

WebinarOn-demandFundamentals

Five Social Listening Hacks & How to Implement Them

Five Social Listening Hacks & How to Implement Them

Social listening isn’t just a powerful tool for social marketers—it’s a valuable source of business intelligence that your entire organization can leverage. Whether you’re looking to get started with social listening or are a full-on pro, we’re sharing expert hacks to take all your skills to the next level.

Free

WebinarListeningOn-demandIntermediateSocial strategySocial Media Managers

10 #SMM Questions You Should Know How to Ask and Answer

10 #SMM Questions You Should Know How to Ask and Answer

Learn how to ask and answer questions that empower you to drive social strategy, not have it dictated for you. Join experts, Rob Brooks, Social Media Specialist at University of Newcastle, and Sprout’s Customer Marketing Manager, Lucy Hitz, to find out how.

Free

WebinarOn-demandSocial strategy

Social Media Benchmarking 101

Social Media Benchmarking 101

As part of our Social Marketing Mastery series, we’re joined by one of our agency partners, VERB Interactive, to deep dive into social benchmarking. Agency and non-agency customers alike will walk out of this session with a new understanding of how they stack up in their industry and how to step up their strategy.

Free

AgencyWebinarAgenciesOn-demandFundamentalsSocial strategy

Keeping Up With Change in 2021: Social Strategy, Culture and Your Audience

Keeping Up With Change in 2021: Social Strategy, Culture and Your Audience

Social marketers are built to adapt. Yet keeping up with the next new thing is a tough job. Our trio of experts dive deep into this topic, explaining how you can set and accomplish goals no matter what, deepen your relationship with customers and how to do it all in Sprout.

Free

WebinarOn-demandFundamentalsSocial strategy

What Not to Do on Social in 2021

What Not to Do on Social in 2021

If 2020 has taught us anything, it’s that you can never know what’s going to come next. So instead of trying to predict what will happen in the coming year, we’re sharing the five traps to avoid in 2021 and tips on what to try instead.

Free

WebinarListeningOn-demandFundamentalsIntermediateSocial strategySocial Media Managers

Twitter Customer Care 2.0: From Stronger Relationships to Marketing Results

Twitter Customer Care 2.0: From Stronger Relationships to Marketing Results

Customer care was once a one-way response channel, but because of social media it’s evolved to an impactful pillar for building loyalty and attracting new customers. Now, in our exclusive partnership with Twitter, we’re coming together to walk you through how to take your customer care strategy from reactive support to proactive powerhouse.

Free

WebinarFundamentalsSocial strategyCustomer Care Teams

6 Creative Data Hacks with Sprout

6 Creative Data Hacks with Sprout

This webinar will teach you how to leverage data effectively, strategically and as painlessly as possible. From tagging and reporting to segmentation and query building, we’re here to show you how to activate the data-driven insights available in Sprout.

Free

67 min

WebinarAnalyticsOn-demandFundamentalsProduct education

Using Data to Build Your Q4 Social Strategy

Using Data to Build Your Q4 Social Strategy

Planning your social strategy a quarter in advance is tough in the best of times. But it’s exponentially more difficult in 2020. Sprout experts Tazi Flory, Product Marketing Specialist, and Farrin Adams, Customer Success Manager, team up to walk you through a data-based approach for building out your Q4 social strategy.

Free

WebinarOn-demandIntermediateSocial strategySocial Team LeadersSocial Media Managers

Getting Started and Certified with Sprout

Getting Started and Certified with Sprout

Get up to speed and certified through this hands-on course to show your mastery of the most powerful social media management platform trusted by over 25,000 businesses.

Free

266 min

AnalyticsOn-demandEngagementPublishingFundamentalsProduct educationSocial Media Managers

Customer Experience Integrations

Customer Experience Integrations

Discover how Sprout Social integrates with customer experience platforms like Salesforce, HubSpot, Zendesk, Shopify and others to help get your customers in touch with the right teams quickly.

Free

70 min

On-demandEngagementPublishingPower UsersFundamentalsIntermediateProduct educationCustomer Care TeamsSocial Team LeadersSocial Media Managers

Getting to Know Your Publishing Tools

Getting to Know Your Publishing Tools

Learn about Sprout’s comprehensive publishing tools to level up your content strategy, efficiency and collaboration.

Free

45 min

On-demandPublishingFundamentalsSpanish captionsProduct educationPortuguese captionsSocial Media Managers

The Opportunity of Social Commerce

The Opportunity of Social Commerce

Learn how to drive more sales opportunities on social by reducing the friction to purchase, increasing product exposure and delivering more personalized service with Sprout’s social commerce integrations.

Free

50 min

On-demandEngagementPublishingPower UsersFundamentalsIntermediateProduct educationSocial Team LeadersSocial Media Managers

Social Listening Pro Certificate

Social Listening Pro Certificate

Deepen your practice and showcase your ability to effectively use Sprout’s powerful Advanced Listening tools by earning the Social Listening Pro Certificate.

Free

95 min

AnalyticsListeningOn-demandPower UsersIntermediateSocial AnalystsSocial strategyProduct educationSocial Team LeadersSocial Media Managers

How Sprout Customers Have Seen Real Business Results with Social Data

How Sprout Customers Have Seen Real Business Results with Social Data

Hear directly from Sprout customers on how they’ve accelerated their social strategy by pairing Social Listening insights with powerful Premium Analytics data.

Free

62 min

AgenciesListeningOn-demandPower UsersIntermediateSocial AnalystsSocial strategySocial Team LeadersSocial Media Managers

Measuring Your Engagement Strategy

Measuring Your Engagement Strategy

Create exceptional customer experiences by tapping into the needs of your audience and understanding your team’s engagement performance.

Free

15 min

AnalyticsOn-demandEngagementFundamentalsSocial AnalystsSpanish captionsProduct educationPortuguese captions

Improving Content Strategy

Improving Content Strategy

Uncover content opportunities and analyze past performance to plan and execute a winning content strategy.

Free

57 min

AnalyticsListeningOn-demandPublishingIntermediateSpanish captionsProduct educationPortuguese captions

Getting Started for Agencies

Getting Started for Agencies

Get up to speed on how to successfully master your agency and clients’ social media needs with this comprehensive Sprout onboarding course specifically for agencies.

Free

116 min

AgencyAgenciesAnalyticsOn-demandEngagementPublishingFundamentalsSpanish captionsProduct educationPortuguese captions

Level Up with Social Listening

Level Up with Social Listening

Identify what drives your audience’s decision making and turn your social data into actionable business insights.

Free

29 min

AnalyticsListeningOn-demandPower UsersIntermediateSocial AnalystsSocial strategySpanish captionsProduct educationCustomer Care TeamsPortuguese captionsSocial Team LeadersSocial Media Managers

Increase Customer Engagement with Social Monitoring

Increase Customer Engagement with Social Monitoring

Focus your time on developing a customer engagement strategy based on insights, by using simple yet powerful social monitoring tools available across Twitter, Facebook, Instagram and LinkedIn.

Free

72 min

On-demandEngagementFundamentalsSocial strategyProduct educationCustomer Care TeamsSocial Media Managers

Data in Action: On-Demand

Data in Action: On-Demand

Data in Action: On-Demand is a virtual workshop designed to help you think about your brand, reflect on your goals and generate inspiration to stand out on social.

Free

17 min

On-demandFundamentalsIntermediate

Getting Started with Premium Analytics

Getting Started with Premium Analytics

Learn how to take the guesswork out of your reports and analyze the most important metrics–so you can turn data into action.

Free

20 min

AnalyticsOn-demandPower UsersIntermediateSocial AnalystsSpanish captionsProduct educationPortuguese captionsSocial Team Leaders

Measuring the Impact of Your Content

Measuring the Impact of Your Content

Discover nuanced insights into the performance of your content by using Sprout’s powerful analytics tools.

Free

7 min

AnalyticsOn-demandPublishingFundamentalsSocial AnalystsSocial strategySpanish captionsProduct educationPortuguese captionsSocial Media Managers

Live Webinar: All Things Social Listening

Live Webinar: All Things Social Listening

Master how to identify trends, measure and improve your campaigns, and create more relevant content with our Advanced Listening Add-On.

Free

WebinarListeningPower UsersLive webinar

Strong Partnership, Strong Results: When Paid and Organic Social Work Together

Strong Partnership, Strong Results: When Paid and Organic Social Work Together

Two of Sprout’s very own digital and social leaders discuss the partnership between organic and paid and the process of working better together.

Free

45 min

AnalyticsOn-demandDark ThemePublishingFundamentalsSocial AnalystsSocial strategySocial Media Managers

Live Webinar: Publishing & Engagement Essentials

Live Webinar: Publishing & Engagement Essentials

Explore the essential platform settings, learn how to compose and schedule content using your Sprout calendar and uncover the power of the Smart Inbox.

Free

WebinarEngagementPublishingFundamentalsLive webinar

Explore the Power of Tagging

Explore the Power of Tagging

Learn how to implement Tags across your publishing, engagement and analytics efforts in this step-by-step guide.

Free

7 min

On-demandIntermediateSocial strategy

Prepping for the Holidays with Sprout Social

Prepping for the Holidays with Sprout Social

In this holiday-themed customer webinar, Tazi Flory and Becca Toth from Sprout’s Customer Success team break down how to best plan for the busy holiday season on social and measure your success. This webinar also introduces exciting features on Sprout Social’s product roadmap and an extended Q&A with customers.

Free

67 min

WebinarOn-demandEngagementFundamentals

12 Great Examples of Growth-Driven Social Strategy

12 Great Examples of Growth-Driven Social Strategy

There’s no single path toward nailing audience growth. Your definition of growth can change depending on what your industry is or what KPIs you’re focused on. Yakima’s Digital Marketing Manager, Sylvia Choi, joined us to answer all your growth questions by taking cues from some of the best strategies on social and sharing her own hard-earned tips and tricks.

Free

WebinarOn-demandFundamentalsSocial strategy

Strategy Shift, Part 1: What’s Next for Content in a Digital-First World

Strategy Shift, Part 1: What’s Next for Content in a Digital-First World

This panel discussion covers how to optimize content creation to engage and connect communities with a digital-first strategy.

Free

45 min

AgenciesOn-demandDark ThemePublishingFundamentals

Accelerate Your Social Strategy: Reactions + Takeaways From the Sprout Social Index™

Accelerate Your Social Strategy: Reactions + Takeaways From the Sprout Social Index™

We surveyed over 1,000 marketers and consumers about the state of social for our annual data report, the Sprout Social Index™. Now, hear the reactions, takeaways and top findings from the team responsible for the Index, as well as the customers putting these insights into real-world practice.

Free

01:01:01

WebinarOn-demandFundamentalsSocial strategy

New World, New Strategy: Social Media Lessons from a Global Crisis

New World, New Strategy: Social Media Lessons from a Global Crisis

Sprout CMO and social strategists from CB2 and Shedd Aquarium walk us through they’ve learned to pivot and change during the COVID-19 pandemic.

Free

45 min

On-demandDark ThemeIntermediateSocial strategy

Optimize your Social Strategy with Data

Optimize your Social Strategy with Data

Discover the benefits of social-driven strategy across teams, and learn how to use the Metrics Map to cut down on your reporting time.

Free

20 min

AnalyticsIntermediateSocial AnalystsSocial strategySocial Team LeadersSocial Media Managers

From B2B to B2C, Every Industry can See Customers Differently

From B2B to B2C, Every Industry can See Customers Differently

Lodge Cast Iron and ITW share stories of partnership within their own business structures, including ah-ha moments, relationship building and the human element of interpreting data.

Free

20 min

On-demand

Live Webinar: Premium Analytics 101

Live Webinar: Premium Analytics 101

Unlock opportunities to increase brand awareness, drive customer loyalty, mitigate risk and improve ROI with access to over 180 additional metrics and dimensions in our Premium Analytics Add-On.

Free

AnalyticsIntermediateLive webinar

What’s Next: Trends and Trailblazing Advice from Twitter

What’s Next: Trends and Trailblazing Advice from Twitter

Twitter’s head of global business partners shares her insights in light of the global pandemic, including how to adapt your strategy.

Free

30 min

AnalyticsListeningOn-demandDark ThemePublishingPower UsersIntermediateSocial strategySocial Media Managers

Growing and Managing Community

Growing and Managing Community

Build lasting relationships with customers by using Sprout Social to plan, measure and optimize your social strategy.

Free

51 min

AnalyticsListeningOn-demandEngagementIntermediateSpanish captionsProduct educationPortuguese captions

Retail Fireside Chat: Unpacking Uncertainty with Bombas

Retail Fireside Chat: Unpacking Uncertainty with Bombas

This digital fireside chat focuses on how social marketing leaders in retail are redefining their approach to strategy, customer engagement and team leadership during this time of constant change.

Free

50 min

On-demandFundamentalsIntermediateSocial strategy

Sprout Social Master Class: Listening and Analytics

Sprout Social Master Class: Listening and Analytics

Take a deep dive into Sprout Listening and Premium Analytics with Jill Florence, a Sprout Solutions Engineer.

Free

35 min

AnalyticsListeningOn-demandDark ThemePower UsersIntermediateSocial AnalystsSocial strategyProduct educationSocial Team LeadersSocial Media Managers

The Social Team: Fireside Chat

The Social Team: Fireside Chat

CLEAR and prAna sat down for a fireside chat to discuss which social metrics are most important, how they work together to share social data and how social analytics has helped them grow in their careers.

Free

30 min

On-demandDark ThemePower UsersIntermediateSocial strategySocial Team LeadersSocial Media Managers

8 Social Strategies to Hit Your Business Goals

8 Social Strategies to Hit Your Business Goals

This webinar will walk through different business goals, overall social strategy, and specific recommendations we have for how to achieve them in Sprout Social.

Free

64 min

WebinarOn-demandFundamentalsSocial strategy

Level Up Your Social Strategy

Level Up Your Social Strategy

Unlock the next level of Sprout’s in-depth reporting options—including competitive analytics—with the Professional Plan, and learn how to connect that data to your larger business goals.

Free

146 min

On-demandIntermediateSocial strategy

How to Build Your Social Media Content Funnel

How to Build Your Social Media Content Funnel

Learn from Twitter’s Global Creative Lead and Sprout’s Product Marketing Strategist about how you can meet your audience’s needs with craveable content at every stage of the funnel, including awareness, consideration and conversion.

Free

70 min

IntermediateSocial strategy

Let’s Talk About You: Empathy, Social Data and Other Survival Skills

Let’s Talk About You: Empathy, Social Data and Other Survival Skills

Discover how to grow your skillset and position your career trajectory to become a social media leaders who leads with empathy.

Free

45 min

On-demandDark ThemeIntermediateSocial strategySocial Media Managers

Dara Treseder, SVP, Head of Global Marketing, Peloton

Dara Treseder, SVP, Head of Global Marketing, Peloton

Hear from Dara on how social and the broader marketing landscape radically changed in 2020, and how to prepare for 2021.

Free

45 min

Social strategy

Strategy Shift, Part 2: What’s Next for your Agency-Client Relationship

Strategy Shift, Part 2: What’s Next for your Agency-Client Relationship

Learn how to proactively expand your client-agency relationship and how to prove your agency’s value.

Free

45 min

AgenciesOn-demandDark ThemeFundamentalsSocial strategySocial Team Leaders

Sprout Insider: How Sprout Drove Change With Customer Feedback (and How You Can Too)

Sprout Insider: How Sprout Drove Change With Customer Feedback (and How You Can Too)

This webinar is the first installment of Sprout Insider, our quarterly webinar series where we dive deep into a piece of the Sprout product, giving you a peek behind the curtain with the people who made it.

Free

37 min

WebinarOn-demandIntermediate

How to Measure Social ROI: Back to the Basics

How to Measure Social ROI: Back to the Basics

This webinar will show you how to unearth the right KPI’s for your business, set actionable goals…and dive deep into real talk about the challenges of measuring ROI on social.

Free

69 min

WebinarAnalyticsOn-demandFundamentalsSocial strategy

Time for 2020: Social Media Trends and What To Do Now

Time for 2020: Social Media Trends and What To Do Now

In this webinar, Sprout’s CMO Jamie Gilpin and Content and Communications Manager Alicia Johnston team up to offer strategic advice and action items for your brand on social in 2020.

Free

68 min

WebinarOn-demandFundamentalsIntermediate

When Paid Meets Organic: Your Complete Guide to Building a LinkedIn Strategy

When Paid Meets Organic: Your Complete Guide to Building a LinkedIn Strategy

LinkedIn is not a network to sleep on. With 774 million users and counting, you have an audience there. But these are professionals. Converting this audience to customers takes a more nuanced approach compared to most social networks. How do you determine what content works best? Where does paid fit in? Sprout’s own paid and organic dream team is joining forces with LinkedIn to answer these questions and help transform your approach.

Free

WebinarOn-demandFundamentalsIntermediateSocial strategy

Build Smarter: 5 Steps for Running End-to-End Social Campaigns

Build Smarter: 5 Steps for Running End-to-End Social Campaigns

Setting goals, targeting your ideal audience, selecting the perfect channel to reach them on —there’s a lot to consider when running a new campaign. Our July webinar will guide you through our five easy steps to smarter, more efficient campaign management, plus real-world examples from our experts who’ll share what success looks like at every stage.

Free

70 min

tagAgencyWebinarAgenciesOn-demandFundamentalsIntermediate

Expert Panel: Social Media Reporting From the Ground Up

Expert Panel: Social Media Reporting From the Ground Up

We chat with a team of experts across B2B, B2C, and agency as they share their reporting structures, cadence wins, lessons and secrets to establishing a data culture.

Free

67 min

WebinarAnalyticsOn-demandFundamentalsProduct education

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