Premium Analytics Metrics – Sprout Social Support

Network

Type

Metric

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Profile

Fans

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Fans by Age/Gender

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Fans by Country

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Fans by City

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Net Page Likes

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Page Likes

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Organic Page Likes

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Paid Page Likes

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Page Unlikes

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Published Posts Sent

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Impressions

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Organic Impressions

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Paid Impressions

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Profile

Page Tab Views

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Profile

Logged In Page Tab Views

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Logged Out Page Tab Views

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Profile

Reach

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Organic Reach

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Paid Reach

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Users Reached by Age/Gender

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Users Reached by Country

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Users Reached by City

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Engagements

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Reactions

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Likes

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Love Reactions

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Wow Reactions

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Haha Reactions

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Sad Reactions

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Angry Reactions

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Comments

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Shares

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Profile

Post Clicks (All)

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Post Link Clicks

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Other Link Clicks

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Profile

Page Actions

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Engagement Rate (per Impression)

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Negative Feedback

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People Engaged by Age/Gender

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Video Views

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Organic Video Views

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Paid Video Views

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Autoplay Video Views

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Click to Play Video Views

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Partial Video Views

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Organic Partial Video Views

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Paid Partial Video Views

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Complete Video Views

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Organic Complete Video Views

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Paid Complete Video Views

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Profile

Followers

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Followers by Age/Gender

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Followers by Country

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Followers by City

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Net Follower Growth

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Followers Gained

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Followers Lost

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Following

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Net Following Growth

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Profile

Published Posts

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Impressions

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Reach

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Video Views

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Engagements

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Reactions

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Likes

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Comments

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Saves

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Story Replies

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Profile Actions

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Engagement Rate (per Impression)

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Followers

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Net Follower Growth

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Following

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Net Following Growth

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Profile 

Published Posts

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Impressions

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Video Views

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Engagements

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Profile

Engagement Rate (per Impression)

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Likes

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@Replies

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Retweets

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Profile 

Post Link Clicks

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Other Post Clicks

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Other Engagements

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Impressions

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Organic Impressions

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Paid Impressions

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Reach

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Organic Reach

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Paid Reach

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Engagements

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Reactions

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Likes

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Love Reactions

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Wow Reactions

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Haha Reactions

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Sad Reactions

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Angry Reactions

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Comments

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Shares

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Post Clicks

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Post Link Clicks

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Engagement Rate (per Impression)

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Negative Feedback

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Video Length

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Video Views

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Organic Video Views

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Paid Video Views

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Autoplay Video Views

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Click to Play Video Views

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Partial Video Views

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Organic Partial Video Views

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Paid Partial Video Views

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Complete Video Views

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Organic Complete Video Views

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Paid Complete Video Views

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Click Through Rate (CTR)

 

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Impressions

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Reach

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Video Views

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Engagements

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Reactions

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Likes

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Comments

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Saves

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Story Replies

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Engagement Rate (per Impression)

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Story Taps Back

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Story Taps Forward

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Story Exits

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Impressions

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Potential Reach

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Video Views

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Engagements

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Engagement Rate (per Impression)

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Likes

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@Replies

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Retweets

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Post Link Clicks

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Other Post Clicks

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Click Through Rate (CTR)

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Other Engagements

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Paid

Total Spend

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Paid

Impressions

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Paid

CPM (Cost per Impressions)

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Paid

Avg. Daily Reach/campaign

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Paid

Avg. Daily Impressions/campaign

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Paid

Engagements

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Paid

CPE (Cost per Engagement)

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Paid

CPC (Cost per Click)

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Paid

Reactions

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Comments

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Shares

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Paid

Link Clicks

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Other

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Paid

Video Views

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Paid

CPV (Cost per Video View)

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Paid

Average Video Views per Day

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Paid

Web Conversions

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Paid

CPCon (Cost per Conversions)

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lft9WNrvtSJk9YCiTuCc2QF-ACmujToOEw.pngOPDt1c5yM03hNeh6h5yeBRBK2jnDkdumqQ.png

Paid

Leads (All, On-Facebook Leads + Website Leads)

 

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Paid

CPL (Cost per Lead)

 

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Paid

Leads (All, On-Facebook Leads + Website Leads) Value

 

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Paid

On-Facebook Leads

 

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Paid

On-Facebook Leads Value

 

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Paid

Total Spend

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Paid

Impressions

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Paid

CPM (Cost per 1000 Impressions)

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Paid

Average Impressions per Day

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Paid

Engagements

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Paid

CPE (Cost per Engagement)

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Paid

Clicks

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Paid

CPC (Cost per Click)

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Paid

Replies

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Paid

Retweets

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Paid

Link Clicks

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Paid

Other Engagement

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Paid

Average Engagements per Day

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Paid

Video Views

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Paid

CPV

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Paid

Web Conversions

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Paid

CPCon (Cost per Conversions)

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Paid

Average Web Conversions per Day

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Paid

Total Spend

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Paid

Impressions

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Paid

CPM (Cost per 1000 Impressions)

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Paid

Average Impressions per Day

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Paid

Engagements

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Paid

CPE (Cost per Engagement)

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Paid

Clicks

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Paid

CPC (Cost per Click)

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Paid

Likes

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Paid

Shares

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Paid

Link Clicks

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Paid

Other

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Paid

Follows

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Paid

Video Views

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Paid

CPV

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Paid

Average Video Views per Day

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Paid

Web Conversions

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Paid

CPCon (Cost per Conversions)

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X

Paid

Total Spend

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X

Paid

Impressions

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X

Paid

CPM (Cost per 1000 Impressions)

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X

Paid

Clicks

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X

Paid

CPC (Cost per Click)

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X

Paid

Engagements

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X

Paid

CPE (Cost per Engagement)

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X

Paid

Average Daily Engagements

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X

Paid

Likes

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X

Paid

Comments

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X

Paid

Shares

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X

Paid

Link Clicks

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X

Paid

Other

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X

Paid

Web Conversions

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X

Paid

CPCon (Cost per Conversions)

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X

Paid

Average Daily Web Conversions

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X

Paid

Video Views

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X

Paid

CPV

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X

Paid

Average Daily Video Views

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Profile

Viral Impressions

 

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Profile

Non-viral Impressions

 

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Viral Reach

 

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Profile

Page Views

 

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Profile

Logged In Page Views

 

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Profile

Logged Out Page Views

 

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Profile

Post Impressions

 

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Profile

Organic Post Impressions

 

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Profile

Viral Post Impressions

 

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Profile

Paid Post Impressions

 

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Profile

Answers

 

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Profile

Offer Claims

 

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Profile

Other Positive Feedback

 

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Profile

Event RSVPs

 

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Profile

Post Photo View Clicks

 

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Profile

Post Video Play Clicks

 

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Profile

Post Other Clicks

 

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Profile

Page Content Activity

 

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Profile

Post Engagements

 

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Profile

Engagement Rate (per Reach)

 

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Profile

Replayed Video Views

 

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Profile

10-Second Video Views

 

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Organic 10-Second Video Views

 

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Paid 10-Second Video Views

 

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Autoplay 10-Second Video Views

 

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Click to Play 10-Second Video Views

 

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Profile

Replayed 10-Second Video Views

 

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Profile

Video View Time

 

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Profile

Profile Views

 

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Profile

Email Clicks

 

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Profile

Get Directions Clicks

 

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Profile

Phone Call Clicks

 

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Profile

Text Post Clicks

 

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Profile

Website Clicks

 

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Profile

Engagement Rate (per Reach)

 

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Post

Viral Impressions

 

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Post

Fan Impressions

 

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Post

Fan Organic Impressions

 

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Post

Fan Paid Impressions

 

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Post

Non-fan Impressions

 

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Post

Non-fan Organic Impressions

 

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Post

Non-fan Paid Impressions

 

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Post

Viral Reach

 

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Post

Fan Reach

 

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Post

Fan Paid Reach

 

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Post

Answers

 

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Post

Post Photo View Clicks

 

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Post

Post Video Play Clicks

 

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Post

Post Other Clicks

 

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Post

Engagement Rate (per Reach)

 

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Engaged Fans

 

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Users Talking About This

 

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Unique Reactions

 

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Post

Unique Comments

 

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Post

Unique Shares

 

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Post

Unique Answers

 

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Post

Unique Post Clicks

 

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Post

Unique Post Link Clicks

 

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Post

Unique Post Photo View Clicks

 

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Post

Unique Post Video Play Clicks

 

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Post

Unique Post Other Clicks

 

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Post

Unique Negative Feedback

 

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Post

Sound on Video Views

 

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Post

Sound off Video Views

 

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Post

10-Second Video Views

 

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Post

Organic 10-Second Video Views

 

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Post

Paid 10-Second Video Views

 

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Post

Autoplay 10-Second Video Views

 

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Post

Click to Play 10-Second Video Views

 

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Post

Sound on 10-Second Video Views

 

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Post

Sound off 10-Second Video Views

 

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Post

Autoplay Partial Video Views

 

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Post

Click to Play Partial Video Views

 

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Post

95% Video Views

 

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Organic 95% Video Views

 

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Post

Paid 95% Video Views

 

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Unique Video Views

 

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Post

Unique Organic Video Views

 

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Post

Unique Paid Video Views

 

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Post

Unique 10-Second Video Views

 

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Post

Unique Organic 95% Video Views

 

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Post

Unique Paid 95% Video Views

 

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Post

Average Video Time Watched

 

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Video View Time

 

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Post

Organic Video View Time

 

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Post

Paid Video View Time

 

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Post

Video Ad Break Ad Impressions

 

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Post

Video Ad Break Ad Earnings

 

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Post

Video AD Break Ad CPM

 

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Post

Engagement Rate (per Reach)

 

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Paid

Clicks

 

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Paid

Click Through Rate (CTR)

 

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Paid

Engagement Rate (per Impressions)

 

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Paid

Page Likes

 

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Paid

Page Engagement

 

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Paid

Video Views Count 25%

 

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Paid

Video Views Count 50%

 

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lft9WNrvtSJk9YCiTuCc2QF-ACmujToOEw.png

Paid

Video Views Count 75%

 

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Paid

Video Views Count 100%

 

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Paid

Conversion Rate (CR)

 

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Paid

Average Web Conversions per Day

 

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Paid

Total Custom Conversions Events

 

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Paid

Total Custom Conversions Events Value

 

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Paid

Adds of Payment Info

 

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Paid

Adds of Payment Info Value

 

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Paid

Adds To Cart

 

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Paid

Adds To Cart Value

 

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Paid

Adds To Wish List

 

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Paid

Adds To Wish List Value

 

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Paid

Completed Registration

 

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Paid

Completed Registration Value

 

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Paid

Custom Events

 

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Paid

Custom Events Value

 

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Paid

Checkouts Initiated

 

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Paid

Checkouts Initiated Value

 

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Paid

Website Leads

 

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Paid

Leads Value

 

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Paid

Purchases

 

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Paid

Purchases Value

 

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Paid

Searches

 

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Paid

Searches Value

 

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Paid

Views Content

 

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Paid

Views Content Value

 

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Paid

ROAS (Return on Ad Spend)

 

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Paid

Click Through Rate (CTR)

 

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Paid

Likes

 

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Paid

Engagement Rate (ER)

 

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Paid

Follows

 

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Paid

Average Video Views per Day

 

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Paid

Video Views Count 25%

 

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Paid

Video Views Count 50%

 

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jWqNyFf9b_FAKZGW8_MbPrPAD2uLyKZM9A.png

Paid

Video Views Count 75%

 

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Paid

Video Views Count 100%

 

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Paid

Conversion Rate (CR)

 

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Profile

Followers

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Profile

Net Follower Growth

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Profile

Followers Gained

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Profile

Organic Followers Gained

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Profile

Paid Followers Gained

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Profile

Followers Lost

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Profile

Total Published Posts

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Profile

Published Videos

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Profile

Total Published Photos

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Profile

Published Videos

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Profile

Published Photos

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Profile

Published Links

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Profile

Published Text

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Profile

Impressions

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Profile

Average Daily Impressions per Page

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Profile

Average Daily Reach per Page

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Profile

Engagements

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7_LHEEP1wv-mFlz553eBDXLvXL-o1ePFZw.png

Profile

Reactions

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7_LHEEP1wv-mFlz553eBDXLvXL-o1ePFZw.png

Profile

Shares

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7_LHEEP1wv-mFlz553eBDXLvXL-o1ePFZw.png

Profile

Comments

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7_LHEEP1wv-mFlz553eBDXLvXL-o1ePFZw.png

Profile

Post Clicks (All)

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Profile

Click-Through Rate

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Profile

Engagement Rate (per Impression)

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Paid

CTR(All)

 

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Paid

Comments

 

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Paid

Engagement Rate (ER)

 

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Paid

Average Daily Engagements

 

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Paid

Video Views Count 25%

 

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Paid

Video Views Count 50%

 

Green_check_mark.png

7_LHEEP1wv-mFlz553eBDXLvXL-o1ePFZw.png

Paid

Video Views Count 75%

 

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7_LHEEP1wv-mFlz553eBDXLvXL-o1ePFZw.png

Paid

Video Views Count 100%

 

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7_LHEEP1wv-mFlz553eBDXLvXL-o1ePFZw.png

Paid

Engagement Rate (ER)

 

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Paid

Click Conversions

 

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Paid

View Conversions

 

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Paid

Conversion Rate (CR)

 

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Paid

Avg. Web Conversions/Day

 

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Post

Impressions

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Post

Engagements

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Post

Reactions

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7_LHEEP1wv-mFlz553eBDXLvXL-o1ePFZw.png

Post

Comments

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7_LHEEP1wv-mFlz553eBDXLvXL-o1ePFZw.png

Post

Post Clicks (All)

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Post

Engagement Rate (per Impression)

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7_LHEEP1wv-mFlz553eBDXLvXL-o1ePFZw.png

Post

Video Views

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Post

Click-Through Rate

 

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Post

Video Views

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Post

YouTube Red Views

 

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Post

Comments

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Post

Likes

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Post

Reactions

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Post

Dislikes

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Post

Shares

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Post

Other Post Clicks

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Post

Video Added to Playlists

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Post

Video Removed from Playlists

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Post

Estimated Minutes Watched

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Post

Estimated Red Minutes Watched

 

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Post

Average View Duration

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Post

Average View Percentage

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Post

Annotation Impressions

 

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Post

Annotation Clickable Impressions

 

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Post

Annotation Closeable Impressions

 

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Post

Annotation Clicks

 

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Post

Annotation Closes

 

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Post

Card Impressions

 

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Post

Card Teaser Impressions

 

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Post

Card Clicks

 

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Post

Card Teaser Clicks

 

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Post

Subscribers Gained from Video

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Post

Subscribers Lost from Video

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Post

Engagements

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Profile

Video Views

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Profile

Comments

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Profile

Reactions

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Profile

Shares

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Profile

Subscribers

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Profile

Net Subscriber Growth

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Profile

Subscribers Gained

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Profile

Subscribers Lost

 

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Post

Comments

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Post

Saves

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Profile

Audience

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Post

Net Audience Growth

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Post

Audience Gained

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Post

Audience Lost

 

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X

Paid

Average Daily Impressions

 

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X

Paid

Video Views Count 25%

 

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X

Paid

Video Views Count 50%

 

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X

Paid

Video Views Count 75%

 

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X

Paid

Video Views Count 100%

 

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X

Paid

Follows

 

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X

Paid

Page Post Engagement

 

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X

Paid

Engagement Rate (ER)

 

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X

Paid

Click Through Rate (CTR)

 

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X

Paid

Conversion Rate (CR)

 

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Profile 

Media Views

 

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Profile 

Click Through Rate (CTR)

 

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Profile

Post Media Clicks

 

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Profile 

Post Hashtag Clicks

 

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Profile

Post Detail Expand Clicks

 

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Profile 

Profile Clicks

 

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Profile 

Profile Clicks (All)

 

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Profile 

App Engagements

 

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Profile 

App Install Attempts

 

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Profile 

App Opens

 

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Post 

Media Views

 

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Post 

Post Media Clicks

 

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Post 

Post Hashtag Clicks

 

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Post 

Post Detail Expand Clicks

 

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Post 

Profile Clicks

 

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Post 

Click Through Rate (CTR)

 

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Post 

Follow from Posts

 

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Post 

Unfollow from Posts

 

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