How to Measure Social ROI: Back to the Basics


  • Lucy Hitz, Manager, Customer Marketing, Sprout Social
  • Tazi Flory, Product Marketing Specialist, Sprout Social

About this webinar: You’ll hear about how to break down social ROI based on common business goals. You’ll learn:

  • The basics of social ROI
  • How to customize ROI for your organization or client
  • The best practices for tracking social ROI and social reporting

Best fit for:

  • Agencies
  • Social Media Managers


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