Every social media marketer will experience a brand crisis at some point in their professional life, which is why it’s crucial to have a crisis plan (and the right tools to handle said crisis) in place. But it’s equally important to know how to navigate the social landscape post-crisis too.
If you’ve experienced a recent brand crisis, it’s essential to take time to digest and assess what happened, so that you’re equipped and ready to handle future crises.
In this worksheet, you’ll break down your recent brand crisis, reflect on the aftermath and pave the path forward. Use this as an opportunity for you and your team to come together to learn from the experience.
The worksheet is divided into several sections:
- Reflective questions to assess the crisis, the response, the aftermath and the takeaways for your brand
- An exercise to identify the strategic processes that you’ll start, stop or continue
- Tips and tools to monitor your recovery and progress post-crisis
- Additional resources on how to handle a crisis on social media in the future
Brand crises are stressful, there’s no doubt about that. But there’s also a lot to be learned from them. Download this worksheet and embrace the growth experience so that the next time a storm is brewing, you’ll be ready.