How 3 Industries Move Their Audiences on Social


  • Carolina Leon, Senior Manager, Product Marketing, Sprout Social – Moderator
  • Clayton Norman, Social Media and Digital Marketing Leader, Indiana University
  • Kristen Sundberg, Senior Social Marketing Manager, GitLab
  • Meredith Krones, Social Media Director, SPM Communications

Session Time: 45 minutes

About this panel
You’ll hear about how best-in-class social brands build data-optimized strategies that inspire and move audiences to action. This recorded panel covers:

  • The process brands use to build campaigns and become proactive social marketers
  • The challenges and pitfalls to expect
  • The ways you can meet your goals by inspiring your audience and engaging in conversation


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