soluções para gestão de redes sociais

Receba dicas sobre redes sociais diretamente na sua Inbox Inteligente e torne-se um profissional de marketing mais preparado Você estará se unindo a quase 300 mil profissionais de marketing que assinam o blog Insights do Sprout Social. “Fechar esta janela de diálogo” [ad_2]

How Twitter Verification Works in 2021

If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. If you’re a brand, business or personality, you might be wondering how you can get that verification status as well. Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. Verification can… Continue reading How Twitter Verification Works in 2021

¿Cómo Hacer que el Algoritmo de Facebook Juegue a Favor de tu Marca?

Aunque sabíamos de su existencia y, parcialmente, de su funcionamiento, no fue hasta enero del 2018 cuando el término “algoritmo” pasó a formar parte de preocupadas y recurrentes conversaciones entre marketers de todo el mundo. Fue en ese mes que se anunció que el algoritmo de Facebook cambiaría. A partir de entonces, como lo anunció… Continue reading ¿Cómo Hacer que el Algoritmo de Facebook Juegue a Favor de tu Marca?

Using Pinterest to Market Wedding Brands and Services

Forty million people a year use Pinterest to plan for their wedding. If you’re in the wedding industry, Pinterest needs to be one of the networks that you focus on. To start getting a sense of what Pinners explore in wedding topics, look through the wedding category. Wedding cakes alone has 896.3k followers. These categories… Continue reading Using Pinterest to Market Wedding Brands and Services

KETTLER Uses Sprout to Engage Customers Across Broad Real Estate Portfolio

When you develop apartments and condominiums—and provide management services to more than 30,000 units across the US—understanding social impact comes with the territory. From investors to tenants, engaging with the public is key. And in today’s world, social media acts as the town square. Through Sprout Social, KETTLER is able to maintain its brand consistency… Continue reading KETTLER Uses Sprout to Engage Customers Across Broad Real Estate Portfolio

How to Build a Seamless Social Media Approval Process

Reality check: social media is rarely a “solo act” for businesses today. From content creation to distribution and beyond, collaboration is key to any successful social campaign. For example, who’s optimizing your social content? Who’s responsible for scheduling? Who has the “final word” on what gets published? But while teamwork is critical for marketers today,… Continue reading How to Build a Seamless Social Media Approval Process

Resources for Social Media Advertising & Paid Social

In a pay-to-play game, social media advertising is a must for brands. Why is it so important? Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Social is now all about how you target your audience, build customer journeys and get people to your site to make… Continue reading Resources for Social Media Advertising & Paid Social

See PR Differently: How The NAACP Uses Social Media to Publicize a Movement

Perception is everything, and in today’s 24/7/365 global news cycle, it can change in an instant. For public relations teams navigating this often turbulent environment, the insights gleaned from social media can be a guiding light—illuminating how your audience feels and how you can best position your brand in response to timely issues and breaking… Continue reading See PR Differently: How The NAACP Uses Social Media to Publicize a Movement

See Facebook Messaging Differently – Sprout Social

For most businesses and customers, social media is becoming their primary communication channel and a catalyst for building relationships with one another. It’s the public social profiles, posts and ads that make it possible to reach a wide audience, but it’s the private, personalized experiences with businesses that bode well for customer loyalty. Starting today,… Continue reading See Facebook Messaging Differently – Sprout Social

And the category is: marketing words that have lost their meaning

Throughout the last couple of decades, we’ve had the privilege to witness some of marketing’s most substantial evolutions: the rise of digital media, the ubiquity of social media, increased automation, heightened personalization and necessary transparency. The list goes on. Unfortunately, there’s still one major evolution for which I’m holding out: The evolution of marketing language.… Continue reading And the category is: marketing words that have lost their meaning